Video duration: 74 seconds
Global video hits: 1868604
Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.
Credits:
Agency: Ogilvy & Mather, Toronto
Co-CCOs: Nancy Vonk & Janet Kestin
ACD/Writer/Art Director: Tim Piper
Production Company: Reginald Pike
Director: Yael Staav
Music: Vapor Music, Toronto
Video duration: 82 seconds
Global video hits: 176377
Someone pointed out that Axe and Dove are both owned by Unilever... yet the two brands have very different views when it comes to women.
edited by rye clifton
Thanks to Chris Wojda for the inspiration